the insights people

Capital deployed:

  • £500,000 EIS qualifying

Uses of funds:

  • Development of technology platform
  • Build sales and marketing strategies
  • Continued international expansion
  • Staff recruitment

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The Insights People is a young and fast-growing data analytics business which operates subscription-based market research and insights platform focused on the kids marketThe business currently surveys more than 4,000 children per week across 11 countries, providing valuable insights to companies such as Amazon, Crayola and Warner Bros. 

The Insights People is based in Manchester and was founded by Nick Richardson in 2017 after spending his early career in marketing and digital publishing. At the time of investment, the company had grown to 31 employees, led by Nick and a very talented management team. 

DSW Angels made a £500,000 EIS qualifying investment in July 2020. The funding will support investment into the technology platform, predominantly through new hires, and enable further international expansion as the business establishes itself as a worldwide market leader in kids market intelligence. 



Key Contacts:

keith benson David Smith Ellie Boardman
Keith Benson David Smith Ellie Boardman